Apple and Google launch tool to transfer data between iPhone and Android

Apple and Google just made it easier to switch phones

Apple has released a new tool that makes switching from an iPhone to an Android device significantly simpler. The feature, part of iOS 26.3, is the result of a partnership with Google announced last December.

It allows users to directly transfer data like photos, messages, and contacts during setup. This move reduces the traditional friction that has locked users into one smartphone ecosystem.

How the new transfer tool works

After updating to iOS 26.3, iPhone users can find the option in Settings > General > Transfer or Reset iPhone. Selecting "Transfer to Android" initiates the process.

The tool requires both devices to have the latest software, be connected to Wi-Fi, and have Bluetooth enabled. The Android phone must be in its initial setup phase to work.

• Users scan a QR code from the Android screen or enter a Session ID.
• They can then select data to transfer, including photos, contacts, calendars, and messages.
• The process also supports transferring an eSIM with a double-click confirmation on the iPhone.

For moving from Android to iPhone, users still need the Move to iOS app for now. Google is expected to implement a reciprocal protocol later.

Breaking down the walled gardens

This collaboration marks a notable shift for Apple and Google, who have historically made it difficult to leave their platforms. Data portability was a major pain point for consumers considering a switch.

The development follows increased regulatory pressure, particularly from the European Union, which has been investigating restrictive practices by major tech firms. While motivated in part by compliance, the move also opens new customer acquisition channels for both companies.

A win for consumer choice

By lowering the barriers to switching, Apple and Google are effectively competing more directly on the merits of their hardware and software. A user unhappy with their current platform now faces fewer logistical hurdles to change.

This flexibility benefits consumers even if it doesn't guarantee platform loyalty. More seamless data portability is a net positive, making the smartphone market more responsive to user preference rather than ecosystem lock-in.