Hold on to Your Hardware

The golden age of cheap, upgradable hardware is over

The era of affordable, easy-to-upgrade consumer tech is ending. A structural shift in the hardware industry is leading to permanent price increases, vanishing consumer choice, and a future where owning a computer matters more than ever.

This isn't a temporary shortage. It's a strategic reallocation of the world's silicon wafer capacity away from consumers and toward data centers and AI companies.

The RAM-pocalypse is just the beginning

Sharp price increases for RAM and SSDs, dubbed the "RAM-pocalypse," are the first visible symptom. This is driven by overwhelming demand from hyperscalers like Google, Amazon, Microsoft, and Meta.

These companies are placing open-ended orders, accepting all available supply. Data centers are projected to consume 70% of all memory chips produced in 2026.

The consumer market is being deprioritized. Micron, one of the three major memory suppliers, has effectively exited the consumer market. This leaves a duopoly of Samsung and SK Hynix with little incentive to compete on price for consumer-grade parts.

Supply is sold out for years

Major manufacturers have already sold their entire production capacity for 2026 to enterprise clients. This is an unprecedented situation affecting all types of memory and storage.

• Western Digital confirmed its entire 2026 HDD production capacity is sold out. Consumer revenue now accounts for just 5% of its total sales.
• Kioxia, a major NAND flash maker, says its 2026 production volume is in a "sold out state," with supply tight through at least 2027.
• The CEO of controller maker Silicon Motion stated: "We're facing what has never happened before: HDD, DRAM, HBM, NAND all in severe shortage in 2026."

Factories are now demanding prepayment for production capacity three years in advance, locking out smaller players and ensuring shortages will persist.

Consumer electronics are already feeling the pain

The ripple effect is hitting products across the board. Consumers are facing higher prices, discontinued models, and indefinite delays.

• Valve confirmed the Steam Deck OLED is intermittently out of stock due to memory shortages. The cheaper LCD model has been discontinued.
• Sony is considering delaying the PlayStation 6 to 2028 or 2029.
• Nintendo is reportedly contemplating a price increase for the Switch 2 less than a year after launch.
• The Raspberry Pi 5 (16GB) has jumped from $120 to $205—a 70% increase driven by LPDDR4 memory costs.

Leading PC OEMs like Lenovo, Dell, and HP have signaled 15-20% price increases for 2026. Analyst firm TrendForce projects DRAM contract prices rising by 90-95% quarter-over-quarter in Q1 2026.

This is a permanent change in industry priorities

Past price spikes from crypto booms or pandemic shortages eventually eased. This shift is different. The industry's biggest customers are no longer gamers or PC builders.

They are hyperscalers building AI training clusters and cloud data centers. These clients sign billion-dollar contracts for exabytes of storage, offering manufacturers guaranteed volume, guaranteed profit, and zero retail marketing headaches.

From a corporate standpoint, abandoning the noisy, price-sensitive consumer market for lucrative enterprise contracts makes perfect sense. The consumer hardware market is no longer the center of gravity.

Ownership is becoming a luxury

The logical endpoint of this trend is a move from ownership to subscription. HP has already launched a laptop subscription service where you pay monthly but never own the device.

In a more dystopian trajectory, consumers might not buy powerful hardware at all, instead renting compute through cloud platforms using low-end "thin client" interfaces. This trades digital sovereignty for convenience.

Evidence that hardware access can be revoked already exists. A complex web of U.S. export controls has barred Nvidia from selling many high-performance GPUs into China, with over $1 billion worth of banned GPUs reportedly moving through gray-market smuggling operations.

What you should do now

The rules have changed. The assumption that prices will normalize is likely a pipe dream. The old logic of "wait a year and it'll be cheaper" no longer applies.

Your existing hardware is more valuable than you think. Maintain it, upgrade it wisely, and stretch its lifespan. If you can afford sensible upgrades—especially more RAM and SSD capacity—do it sooner rather than later as insurance.

Five-year systems may need to become eight- or ten-year systems. The era of casual, affordable upgrades is over. Ownership of powerful, repairable machines may soon be a luxury rather than the norm.