Sony cuts Bravia TV prices by 45%, audio gear by 30%

Sony discounts flagship hardware lineups

Sony is cutting prices by up to 45 percent on its 2024 Bravia television lineup and 30 percent on its flagship audio gear. These discounts use specific promo codes to lower prices on hardware that rarely sees significant markdowns outside of major holiday windows.

The price cuts apply to several categories including OLED televisions, mirrorless cameras, and noise-canceling headphones. Shoppers can also secure an additional 10 percent discount on TVs or $25 off other items by signing up for Sony’s email newsletter. These offers represent some of the steepest price drops we have seen for Sony’s current-generation hardware.

Sony’s promotional strategy targets high-end consumers who typically wait for mid-cycle refreshes to upgrade their home theaters or camera bags. The company is also incentivizing its My Sony Membership Program, which allows users to earn points on these discounted purchases. These points act as a currency for future Sony Store credits or exclusive member benefits.

Bravia televisions receive deep price cuts

The flagship Bravia 9 QLED and the Bravia 8 II OLED are the primary targets of the 45 percent discount. Sony’s 2024 TV lineup focuses on high peak brightness and improved local dimming algorithms to compete with Samsung and LG. The Bravia 9 uses a mini-LED backlight system that Sony claims is its brightest 4K panel to date.

The mid-tier Bravia 5 is also included in the current promotion, offering a more affordable entry point into the Sony ecosystem. While it lacks the advanced dimming zones of the Bravia 9, it maintains the processing power required for high-quality upscaling. Most of these models feature dedicated gaming modes and HDMI 2.1 ports for PlayStation 5 compatibility.

The current discounts on the Bravia series include:

• Bravia 9 QLED: Up to 45 percent off with promo codes
• Bravia 8 II OLED: Significant markdowns on premium black levels
• Bravia 5: Budget-friendly 4K performance at a lower price point
• Email Signup Bonus: An extra 10 percent off for new subscribers

Sony’s XR Processor remains the core selling point for these displays, as it handles motion clarity and color accuracy better than most competitors. The 45 percent discount makes these premium sets competitive with entry-level models from other manufacturers. Buyers should check specific SKU availability, as the highest discounts often apply to larger screen sizes.

Headphones and earbuds see price drops

Sony is offering 30 percent off its wireless audio products, including the WH-1000XM6 and the previous-generation WH-1000XM5. The WH-1000XM6 is the latest iteration of Sony’s over-ear noise-canceling line, featuring improved drivers and refined active noise cancellation (ANC). These headphones consistently lead the market in their ability to block out low-frequency engine drones and high-frequency office chatter.

The WH-1000XM5 remains a top-tier option for those who prefer the older design or want to maximize their savings. It features a lightweight chassis and multi-point Bluetooth pairing that allows users to switch between a phone and a laptop seamlessly. Both models support LDAC for high-resolution audio streaming on compatible Android devices.

For users who prefer a smaller form factor, the WF-1000XM5 earbuds are also part of the 30 percent off promotion. These buds offer similar ANC performance to the over-ear models but in a pocketable charging case. They feature foam tips that provide a better physical seal than standard silicone tips found on many competing earbuds.

The audio deals cover a wide range of use cases:

• WH-1000XM6: Latest flagship over-ear headphones with top-tier ANC
• WH-1000XM5: Previous flagship with a fold-flat design and great battery life
• WF-1000XM5: Premium noise-canceling earbuds for mobile use
• Portable Audio: Various Walkman and Bluetooth speaker models

Mirrorless cameras and lenses are cheaper

Photographers can save 15 percent on Sony’s high-end mirrorless cameras, including the Sony A7V and the A7 IV. The A7V is Sony’s current benchmark for a "do-everything" camera, featuring a high-resolution sensor and impressive AI-driven autofocus. It handles both high-speed sports photography and detailed landscape shots without breaking a sweat.

The Sony A7 IV remains a workhorse for professional videographers and hobbyists alike. It features a 33-megapixel sensor and 10-bit 4:2:2 video recording capabilities. The 15 percent discount also extends to Sony’s G Master lens lineup, which are essential for getting the most out of these high-resolution sensors.

Sony’s E-mount system is one of the most mature mirrorless ecosystems on the market. These deals make it easier for users to switch from DSLR systems or upgrade within the Sony family. The discount applies to both body-only configurations and various kit lens bundles.

Key camera deals include:

• Sony A7V: 15 percent off the current flagship mirrorless body
• Sony A7 IV: Reduced pricing on the industry-standard hybrid camera
• G Master Lenses: Discounts on premium glass for professional use
• Vlogging Kits: Savings on ZV-series cameras for content creators

Membership rewards and extra savings

The My Sony Membership Program provides a secondary way to save beyond the initial promo codes. This free program rewards users with "My Points" for every dollar spent on the Sony Store. These points can be redeemed for future purchases, effectively acting as a delayed discount for loyal customers.

New members can earn points just by joining the program or completing their profile. Sony also offers "double point" windows for specific product launches or seasonal events. For those buying high-ticket items like a Bravia 9 or an A7V, the points accumulated can often cover the cost of an extra lens or a pair of earbuds.

Beyond points, the membership offers exclusive access to certain sales before they go public. Members also receive specialized customer support and early notifications for firmware updates. Joining the program is free and requires only an email address to start earning credits toward future gear.

To maximize savings, shoppers should follow these steps:

• Apply Promo Codes: Use the specific codes for 15 to 45 percent off
• Sign Up for Email: Grab the extra 10 percent or $25 discount code
• Join My Sony: Earn reward points on the total purchase price
• Check Terms: Review the full terms and conditions for point expiration

These discounts are active now on Sony’s official website and through select retail partners. Given the popularity of the WH-1000XM6 and the Bravia OLED models, stock levels may fluctuate during the sale period. Sony has not specified an end date for these promo codes, so buyers should act quickly to secure the current pricing.